CocoBee Chocolate Bar Brand
Sustainable Packaging Design
Sustainable Packaging Design
2022
THE CHALLENGE //
THE CHALLENGE //
PARAMETERS //
MY SOLUTION //
Focus on designing a package with an emphasis on communication and problem solving, structures, and sustainable design. Study the structure and package design from your visual brand audit of the dry food category you select. Redesign an existing brand or create your own brand.
Product: A dry food product that you would find in your neighborhood grocery store.
Markets: International Markets
Targeted Consumer Groups: 25-40 years old
Sustainable Design: Minimal materials (fabric, paper or plastic, etc.)
CocoBee is a sustainable chocolate bar brand with organic, good-for-you ingredients. With no sugar added, these dark chocolate bars will treat your body better. Sustainably packaged in reusable beeswax-coated fabric, the dark chocolate bars minimize their environmental impact and inspire the brand name, CocoBee.
The Process
VISUAL BRAND AUDIT //
To begin the process of deciding which type of food packaging to pursue, I visited the grocery store and walked the aisles to audit the current packaging designs. The chocolate bars lured me in - not only for my love of chocolate - but also for the range of target audiences, design strategies, and delicious flavors. The design opportunities were endless.
MATERIAL BRAINSTORMING
& RESEARCH //
& RESEARCH //
Next, I had to solve the problem. How could I take a traditional chocolate bar and make it sustainable and attainable? How else could we wrap chocolate bars? I researched sustainable and recycled materials and considered the design possibilities with each option. I looked into what other packaging companies had done, what I could locally or realistically source or make myself, and eventually, I found it. The beeswax-coated reusable fabric wraps.
BRAND DEVELOPMENT
& SKETCHES //
& SKETCHES //
Next, the fun part! I started considering if I wanted to redesign a brand or come up with my own altogether. With the inspiration of the beeswax wraps, I decided to go my own route and create an entirely new chocolate bar brand. I brainstormed ideas related to bees, chocolate, and honey. These led me to my initial sketches, vision for the tone, packaging strategies, and color palette.
REFINED SKETCHES
& TYPOGRAPHY //
& TYPOGRAPHY //
Next, I went into further development of the initial sketches and the typography application. I couldn't find the exact font to communicate the tone and brand that I was developing, so I manipulated the typeface to create a softer, more organic aesthetic. I also refined the color palette and developed the supporting typeface and illustrative elements.
FINAL DESIGN //
The final design resulted in reworking several ideas and concluding that the most environmentally friendly label design was the wraparound paper label covering the beeswax wrap. The combination of the two reduces waste in comparison to traditional options on the market and sets the design and function apart from the rest.
PHYSICAL MOCKUP CREATION //
Now, time to create CocoBee. I created the wax wraps after buying 100% cotton fabric at the local fabric store. I used natural beeswax pellets to sprinkle and melt onto the fabric with a few drops of jojoba oil. I hung and dried the wax wraps, activated them, and then wrapped my chocolate bars with the wraps. Then, I printed off the labels, attached them to paper-made string, and slipped them over the wrapped chocolate bars.
PRODUCT PHOTOSHOOT //
What better way to promote and display the final designs than a product photoshoot? In this in-home setup, I gathered materials I already owned to use as props and supporting materials for the chocolate bars. I then set up my backdrop by my window and shot away.
Thank You!
