Tommy Johnston Park
2021
THE CHALLENGE //
2021
THE CHALLENGE //
MY SOLUTION //
Develop a visual identity design for a small-scale public environment to connect to the people and promote the space.
I analyzed the functions of Tommy Johnston Park and the typical audience that benefits from the space. I developed strategies to generate awareness, functionality, and wayfinding for more students to utilize the park from the comprehensive design.
THE PROCESS //
I began with research. I walked through the space, took inventory of the signage and assets, and saw what other successfully branded parks did well. From there, I sketched small snippets of inspiration for logo ideation.
The logo design was inspired by a combination of the hanging ring equipment in a front-facing perspective as if the viewer is about to begin the exercise. The three stacked triangles are also a simplified nod to the surrounding nature and trees at the park.
CREATING THE IDENTITY //
I clarified the strategy of making the park more accessible and bringing awareness with wayfinding. I began to develop the logotype, define the color palette, and create touchpoints to brand the environment.
FINAL PRODUCT //
To present and promote the new design of the space, I designed a promotional poster for Tommy Johnston Park. The poster includes the brand identity elements of the primary logo, logo mark, logotype, typeface, and color palette, and the park signage applications.
Thank you!
